Google Ads and AI follow-up for UK roofers
More roofing enquiries. Every one followed up.
We run your Google Ads, text back the calls you miss and track every enquiry to the job.
Winter Pilot: 30 days with no Ironbell fees. You only fund the ads.
The problem
Good jobs slip away every week
01
Missed calls
You're up a ladder. The caller doesn't leave a message and rings the next roofer.
02
Quotes go quiet
Nobody has time to chase. A week later the customer has booked someone else.
03
Ads you can't measure
Money goes on clicks, with no clear answer to how many jobs it brought in.
IronGrow
Google Ads, run for you
Built around the jobs you want and measured on the enquiries they bring in.
Stage 1
Research
The jobs you want, the areas you cover and what people there search for.
Stage 2
Build
Separate campaigns for each type of job, and a fast page that gets the call.
Stage 3
Track
Calls and forms tracked before any money is spent, so we count enquiries, not clicks.
Stage 4
Improve every week
Search terms reviewed, wasted spend blocked and budget moved to what brings enquiries.
Ironbell AI
Every enquiry answered and chased
Works with the number you already have. We set it up and test it with you before launch.
01
Missed calls get a text back
In your company's name, within seconds, so the caller doesn't ring someone else.
02
The enquiry is qualified
One question at a time: the problem, the address, how urgent. No prices or promises.
03
You get the details
A text with the customer, the problem and the address, ready to call back.
04
Nothing goes quiet
Quiet leads are followed up for you, and every job is tracked from new to won.
The Winter Pilot
We build and run your Google Ads for 30 days, and you pay us nothing. You only fund the ads.
Roofs fail in winter. Storms lift tiles, gutters overflow and leaks show up overnight, and homeowners search for a roofer the same day. Start now and your campaigns have learned what turns into jobs before the storms peak.
Your first 30 days
The full Google Ads build
Tracking, keyword research, service-area targeting, campaigns and ad copy
£0 until day 31
Specialist management
Daily checks, weekly search-term reviews, budget moved to what works
£0
Ironbell AI follow-up
Missed calls texted back, enquiries qualified, quiet leads chased
£0
Daily feed and review requests
A tip, an action and an insight each morning; one-tap review requests
£0
Normally
£2,099
In the pilot
£0 in Ironbell fees
You fund the ads: £3,000 a month recommended, £2,500 minimum, paid to Google from your own account.
We agree your targets on a one-page success sheet and build everything.
Your ads run and every enquiry is answered and chased. You pay Ironbell nothing.
IronGrow starts. First invoice £2,000: the £500 setup and your first month.
IronGrow, from day 31
£1,500 a month
plus £500 setup, once. The Ironbell AI follow-up system is included, not sold separately.
- Daily checks on your campaigns
- A weekly search-term review and new negative keywords
- Budget moved every week to what brings enquiries
- A weekly update and a monthly results report
Miss any of it in a paid month and we refund that month’s £1,500.
Lead numbers and costs are not guaranteed. They depend on your area, the competition, the season and how fast enquiries are answered.
We prefer to work with one roofer per area. If you work with us, we won’t work with your competitors.
So the first conversation is simple: we check whether your area is still open.
Minimum term of 3 months from day 31, then 30 days’ notice. Fees exclude VAT where it applies. Full terms are in the client agreement you sign before launch. Just want the follow-up without the ads? Ironbell AI on its own is £500 setup and £99 a month.
FAQ
Questions roofers ask us
Let’s look at where your enquiries come from.
A 20-minute discovery call about how you win work today, what happens to your enquiries and whether Ironbell could help. If it isn’t a good fit, we’ll tell you.